Sarahbeth Grossman, Producer  - Founder and CEO of Sobelle Productions, has made it her mission to merge her passions for live theater, filmed entertainment and digital media both creatively and administratively.  As a result, she has extensive experience in the development and production of theater, film and television as well as a deep background as a digital and entertainment marketing executive.  She is a proud member of the Producer's Guild of America and is part of their New Media Council.

Under her Sobelle Productions banner, Ms. Grossman is an independent producer and strategic consultant across the entertainment and digital media industries.  Sobelle Productions consulting services include brand and creative strategy, digital project management and non-profit arts management.   Recent projects include work for major motion picture studios, online publishers, digital media agencies and non-profit arts organizations.  

Ms. Grossman is currently a Co-producer of AN AMERICAN IN PARIS coming to Broadway March 2015.  Prior credits include Co-producer on ANN (about Texas Governor, Ann Richards) created by and starring actress Holland Taylor in 2013 and was Associate Producer of STICK FLY on Broadwayin 2012.    Sarahbeth also worked on Nelle Nugent's for TIME STANDS STILL and GHETTO KLOWN on Broadway, and with producer Jane Dubin on the West End production of THE UMBRELLAS OF CHERBOURG.  Off-Broadway, Sarahbeth produced the critically acclaimed THE IRISH CURSE by Martin Casella off-Broadway at the Soho Playhouse as well as the 60th anniversary revival of A TREE GROWS IN BROOKLYN and the NY premiere of TEN CHIMNEYS at The Peccadillo Theater Company.  Film credits include Bopha!, Three Wishes and Out to Sea (Associate Producer).

Ms. Grossman holds a Bachelor of Arts Degree in Theater Arts from UCLA and a Master’s Degree in Theater Administration from the Yale School of Drama.  During her tenure at Yale, she served as Company Manager and then Associate Managing Director of the Yale Repertory Theatre under the Artistic Direction of Lloyd Richards.  Her responsibilities at Yale Rep included producing the annual WinterFest of new plays.  She also produced or coordinated special events taking place at Yale Rep such as the Calvin Trillin one-man show benefiting Yale University and live-audience television tapings of the Dennis Miller Show. 

In Los Angeles, Sarahbeth served as Producing Director of LOS ANGELES STAGE AND FILM COMPANY - a subsidiary of the renown New York Stage and Film Company dedicated to the development of new writers and new works with an emphasis on the crossover of talent between theater and film.  Under LASAF, Sarahbeth produced the LA premiere of Evan Handler’s one-man show TIME ON FIRE: A Comedy of Terrors which ran to critical acclaim and raised money for four cancer charities.  Ms. Grossman also produced two year-round reading series of new works for LASAF.

Ms. Grossman worked her way up through the production ranks of the film industry becoming Vice President of Production & Development at director Martha Coolidge’s Ozma Productions.  At Ozma Sarahbeth oversaw a slate of more than 30 film projects and developed series and long-form television projects.   During this time, Ms. Grossman was the Associate Producer of the feature film Out to Sea (starring Jack Lemmon, Walter Matthau and Elaine Stritch) for 20th Century Fox. She also served as Executive in Charge of Production for a one-hour TV pilot for UPN.   Earlier film production credits include Me and Veronica directed by Don Scardino,  Bopha! directed by Morgan Freeman, Strapped directed by Forrest Whitaker, Allie & Me directed by Michael Rymer, and Three Wishes directed by Martha Coolidge. 

Sarahbeth moved to the studio marketing side of the industry in 1999 when she joined Walt Disney Studios Home Entertainment division where she served as Director of Online Marketing.  In that capacity, she produced hundreds of websites and coordinated all online promotional, digital media and viral marketing efforts for the division.  Her websites and online campaigns garnered 2 Pro Max Awards, 5 Webby Awards, 2 Horizon Awards, 1 Kid Power award and 1 Golden Web Award.   

In 2005, Ms. Grossman moved into a brand strategy role of eventually becoming Executive Director of Global Business Development and Brand Strategy for Disney's home entertainment division.  During this time she oversaw Disney’s worldwide launch of Blu-ray Disc products, managed anti-piracy marketing initiatives and developed new business opportunities in digital media platforms.   She also led monthly marketing symposiums to keep the divisions' multiple brand marketing and support teams apprised of industry trends and synergistic opportunities.  In addition, her brand strategy role included coordination of the division's return on marketing investment (ROMI) and market segmentation studies.

Prior to launching Sobelle Productions, Ms. Grossman served as Vice President of Marketing & Communications for Variety where she oversaw all aspects of marketing, creative services, PR, and research for the many print and online publications making up the Variety Entertainment Group. 

Aside from her duties in the entertainment industry, Sarahbeth has been active in the non-profit world.  She is currently the Executive Director of the National Law Enforcement & Firefighters Children's Foundation which provides support to the children of first responders lost or permanently disabled in the line of duty.  Ms. Grossman served for five years on the Steering Committee of STOP CANCER: The Next Generation, an organization which raised funds for cancer research with the goal of curing cancer within our lifetime.  She twice coordinated STOP CANCER’s Beverly Hills based 5K/10K Run and Walk to Stop Cancer.  She was also a member of FROM THE HEART, a group of women in the entertainment industry providing support to families living below the poverty line.  And has served on the steering committee of the annual WHAT A PAIR! celebrity concert benefit which raises money for breast cancer research.  She has also served as a mentor for CineStory and a mentor for the Young Storytellers program within the LA Unified School District.

Consulting Services include:

Transmedia and Digital Marketing

Brand and Creative Strategy

Project Management

Digital Media content development

Non-profit Arts Management